Atlanta United today announced it has extended and expanded its partnership with Piedmont Healthcare that will see Georgia’s largest healthcare provider become the club’s new sleeve sponsor on Atlanta United kits. Piedmont Healthcare, the Official Adult Healthcare Partner of Atlanta United, will also become the kit sponsor for Atlanta United 2.
“Piedmont Healthcare is an industry leader with a strong record on quality and safety and we’re thrilled to expand our successful partnership,” Atlanta United President Darren Eales said. “Innovating continuously is a core value at the Blank Family of Businesses and we’re excited that we’ll become only the second MLS team to utilize the sleeve sponsor.”
In March of 2018, Piedmont Healthcare became the Official Adult Healthcare Partner of Atlanta United and ATL UTD 2, providing a Chief Medical Officer for both teams. Those responsibilities included overseeing and providing medical care to all of the club’s professional players. In addition to the kit sponsorships, Piedmont Healthcare will become the presenting sponsor of all Atlanta United local TV broadcasts on FOX Sports South, FOX Sports Southeast and the FOX Sports Go app.
In addition, Piedmont Healthcare will receive increased exposure on match days through assets in stadium, on local television and radio broadcasts, as well as integration into Atlanta United’s social platforms. This includes promotion of the Piedmont Healthcare Foundation, which is helping to raise $150 million for the Piedmont Atlanta Tower, the system’s new state-of-the-art facility, which will open later this year.
With more than 750 locations and 11 hospitals, Piedmont treats more than 2.5 million patients annually and serves communities in which 70 percent of the state’s population reside. With an increase in patient needs expected over the next decade, Piedmont’s growing orthopedics service line delivers the highest-quality care in the most appropriate setting, including outpatient ambulatory surgery centers, medical office facilities, and hospitals to achieve excellent patient satisfaction, quality care, and cost effectiveness.
“Piedmont Healthcare is proud to be Atlanta United’s Official Adult Healthcare Sponsor,” said Kevin Brown, President and CEO, Piedmont Healthcare. “We are expanding our offerings in orthopedics and this sponsorship is a great way to showcase those services. Our commitment to delivering high-quality clinical care and a one-of-a-kind experience that always puts patients first, just as we have done for our community for nearly 115 years, is a game-winning combination.”
Atlanta United’s preseason continues on Tuesday, Feb. 11 when it travels to Guadalajara, Mexico to play a friendly at Estadio Jalisco against Leones Negros of Ascenso MX, Mexico’s second division.
ABOUT ATLANTA UNITED
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,548), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.
ABOUT PIEDMONT HEALTHCARE
A private, not-for-profit organization with nearly 750 locations serving nearly 2.5 million patients across Georgia, Piedmont is transforming healthcare, creating a destination known for the best clinicians and a one-of-a-kind experience that always puts patients first. Today, more than 110 years since it was founded, Piedmont is known as a leading health system in treatment of heart disease, organ transplantation and cancer care with 11 hospitals, 27 urgent care centers, 28 Piedmont QuickCare locations, 555 Piedmont Clinic physician practice locations and more than 2,300 Piedmont Clinic members. In May 2019, Piedmont became Great Place to Work-Certified™ and in June 2019 was named by Forbes as one of the Top10 Employers in Georgia. Our 23,000-plus employees dedicate themselves to making a positive difference in every life we touch and our commitment doesn’t stop there. In FY 2019, Piedmont provided $268 million in uncompensated care community benefit programming in an effort to better the health and well-being of the people in the communities we serve. For more information, visit piedmont.org.
